Everyone is literally on the edge of their seats waiting for the FW campaigns to surface. Givenchy's the first one, I have to say, it is an intelligent move on their marketing team's behalf. No other major luxury brands have leaked out any images, or even confirmed casting lists of their casting campaigns, and here we have Givenchy's. It certainly has created a generous amount of hype, but this ad campaign is to die for. The casting is amazing and diverse, Mariaclara and Malgosia killed this campaign. Though the layout and positioning of the models is sort of similar to SS10, but this one is executed so much better, with an air of androgynous and mystery among it. This is so amazing, and it's got my hopes up for the rest of the ad campaings that should start surfacing any time soon.