Thursday, January 14, 2010

Best SS2010 Ad Campaign - LANVIN

This is the best ad campaign I've seen in a while. Simple, classic and creative. I love that fact that Inez van Lamsweerde and Vinoodh Matadin are used for this campaign. For those who do not know, these two are a married couple photographer that are mainly known for shooting avant garde photographs for fashion magazines (most notably in Vogue Nippon). There are a lot more to these two photographers and probably a post will be dedicated to these two in the near future. However, in this particular ad, they have stepped onto the other side of the lense and posed as models for this SS2010 Lanvin Menswear campaign. I love the concept, especially the Human x Alien one, it is so mesmerizing, disturbing, creative and fashionable. No doubt this ad would stop people in the magazines, on the streets and anywhere else. I also adore the second image with the mouth painted on his hands, it has this dark black humor feel to it and the detail on the "L" trinklet is lovely. The last image is just sweet and cute. I am totally hyped to see other images of this campaign.

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